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Terminated in academic year 2019/2020

Managerial Economics

Type of study Follow-up Master
Language of instruction Czech
Code 115-0493/01
Abbreviation ME
Course title Managerial Economics
Credits 5
Coordinating department Department of Management
Course coordinator Ing. Lucja Matusiková, Ph.D.

Subject syllabus

-Identification of the business unit, its system, elements and connections
-Principles of business’s effective behavior management regarding value process
-Use of the management by objectives and deviations
-Capital and tangible assets structure of the business as a potential of a entrepreneurial process – the optimization of the business capital structure and the evaluation of asset potentials
-Human resources as a entrepreneurial process potential and their evaluation
-Labor productivity in the business unit and its measurement and evaluation
-Criteria of the revenue, cost and profit optimization
-Productivity management aiming at increasing value added
-Basic methods of economic analysis of the business
-Economic analysis of enterprise’s potentials (tangible and intangible assets, current assets, human resources) from the acquisition stage to final products’ stage
-Analysis of the productivity level in an enterprise
-Cost, revenue and profit analysis and the level of the profit optimization
-Analysis of the entrepreneurial process’s effectiveness and its efficiency
-Analysis of the decision making process in the organization as a part of the management system analysis

Literature

HIRSCHEY, Mark; BENTZEN, Eric a Carsten SHEIBYE. Managerial economics. 15th ed. Andover: Cengage, 2019. ISBN 978-1-4737-5835-3 .
GENTLE, James E. Statistical analysis of financial data: with examples in R. Boca Raton: Taylor & Francis, 2020. ISBN 978-1-138-59949-9.
MAYES, Timothy R. Financial analysis with Microsoft Excel 2019. 9th ed. Boston: Cengage, 2021. ISBN 978-0357-44205-0.

Advised literature

COX EDMONDSON, Vickie. The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems. 2nd ed. Bingley: Emerald, 2022. ISBN‎ 978-1803-82562-5.
SAMUELSON, William F.; MARKS Stephen G. a ZAGORSKY, Jay L. Managerial Economics, 9th ed. Hoboken: Wiley, 2021. ISBN 978-1119-55491-2 .
SCHWERDTFEGER, Patrick. Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy. London: Authority Publishing, 2020. ISBN 978-19-4964-240-7 .


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