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Managerial Economics

Managerial Economics
115-0493/01
čeština Managerial Economics
115-0493/02
čeština Managerial Economics
115-0493/03
čeština

Summary

The aim of the subject is to clarify the nature of the economic system of the entrepreneurial subject and its management in terms of formation of this system through the links of the state, consumption, utilization and effective reproduction of the basic business potential activities. Furthermore, to define the economic input and output of the entrepreneurial subject, including their quantification, to teach students to evaluate and formulate measures to increase the efficiency of the business process implementation and management.

Literature

HIRSCHEY, Mark; BENTZEN, Eric a Carsten SHEIBYE. Managerial economics. 15th ed. Andover: Cengage, 2019. ISBN 978-1-4737-5835-3 .
GENTLE, James E. Statistical analysis of financial data: with examples in R. Boca Raton: Taylor & Francis, 2020. ISBN 978-1-138-59949-9.
MAYES, Timothy R. Financial analysis with Microsoft Excel 2019. 9th ed. Boston: Cengage, 2021. ISBN 978-0357-44205-0.

Advised literature

COX EDMONDSON, Vickie. The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems. 2nd ed. Bingley: Emerald, 2022. ISBN‎ 978-1803-82562-5.
SAMUELSON, William F.; MARKS Stephen G. a ZAGORSKY, Jay L. Managerial Economics, 9th ed. Hoboken: Wiley, 2021. ISBN 978-1119-55491-2 .
SCHWERDTFEGER, Patrick. Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy. London: Authority Publishing, 2020. ISBN 978-19-4964-240-7 .


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Language of instruction čeština, čeština, čeština
Code 115-0493
Abbreviation ME
Course title Managerial Economics
Coordinating department Department of Management
Course coordinator doc. Ing. Marie Mikušová, Ph.D.