BESANKO, David, David DRANOVE, Mark SHANLEY a Scott SCHAEFER. Economics of strategy. 7th ed. Hoboken: Wiley Custom, 2017. 520 s. ISBN 978-1-119-37876-1.
BRAGG, M. Steven. Cost Management Guidebook. 4th ed. Denver: Accounting Tools. 320 s. ISBN 978-1-6422-1052-1.
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Cost Management and Price Strategy
| Language of instruction | angličtina |
|---|---|
| Code | 115-0543 |
| Abbreviation | CMPS |
| Course title | Cost Management and Price Strategy |
| Coordinating department | Department of Management |
| Course coordinator | Ing. Kateřina Stanovská, Ph.D. |
Summary
The aim of the lectures is to provide to students basic information about classification costs, creation of cost functions and using the functions in a practical conditions. It is followed by an overview of the pricing and creating pricing strategies, including their practical application.
Literature
Doporučená literatura
HIRSCHEY, Mark, Eric BENTZEN a Carsten SHEIBYE. Managerial economics. 15th ed. Andover: Cengage, 2019. 796 s. ISBN 978-1-4737-5835-3.
SLACK, Nigel a Alistair BRANDON-JONES. Operations and process management: principles and practice for strategic impact. 5th ed. Harlow: Pearson, 2018. 600 s. ISBN 978-1-292-17613-0.
SLACK, Nigel a Michael LEWIS. Operations strategy. 6th ed. Harlow: Pearson, 2020. 515 s. ISBN 978-1-292-31784-7.
SLACK, Nigel a Alistair BRANDON-JONES. Operations and process management: principles and practice for strategic impact. 5th ed. Harlow: Pearson, 2018. 600 s. ISBN 978-1-292-17613-0.
SLACK, Nigel a Michael LEWIS. Operations strategy. 6th ed. Harlow: Pearson, 2020. 515 s. ISBN 978-1-292-31784-7.