1.Introduction to strategic management
- The basic terms
- Models of process strategic management
2.Principals of strategic management, mission, vision and goal
- Create mission and vision
- Define goals of company, structure of goals
3.Strategic analysis of external environment
- PEST analysis, 4C analysis
- Factors of branch
- Porter analysis, Competitor analysis, GAP analysis, Analysis of the life cycle of the branch, GAP analysis, Benchmarking.
4.Strategic analysis of internal environment
- Method of strategic advantage profile, matrix BCG, McKinsey 7-S Model, SPACE Analysis
5.Financial analysis and financial planning within company strategy
- Financial statements
- Vertical and horizontal analysis
- Ratio analysis
6.Forecasting and method of forecasting
- Mathematic and statistic method and heuristic methods
- Brainwriting, Brainstorming, Methods of Scenario, Benchmarking, Delphi Method
7.Typology of strategies
- Corporate Strategy, Strategy of Business Units, Operational Strategy, Process Strategy
- Porter’s strategy, Matrix of Ansoff, Meffert’s strategy, Blue and Red ocean strategy
- Criteria to determine the optimal strategic choice
8.Implement strategy
- Principals of implementation
- Types of implementation
9.Strategic control
- Balanced Scorecard
10.Risk and crisis in strategic management
- Structure of risk and crisis
- Methods of risk elimination
11.Importance of innovation in strategic management
- The basic terms
- Models of process strategic management
2.Principals of strategic management, mission, vision and goal
- Create mission and vision
- Define goals of company, structure of goals
3.Strategic analysis of external environment
- PEST analysis, 4C analysis
- Factors of branch
- Porter analysis, Competitor analysis, GAP analysis, Analysis of the life cycle of the branch, GAP analysis, Benchmarking.
4.Strategic analysis of internal environment
- Method of strategic advantage profile, matrix BCG, McKinsey 7-S Model, SPACE Analysis
5.Financial analysis and financial planning within company strategy
- Financial statements
- Vertical and horizontal analysis
- Ratio analysis
6.Forecasting and method of forecasting
- Mathematic and statistic method and heuristic methods
- Brainwriting, Brainstorming, Methods of Scenario, Benchmarking, Delphi Method
7.Typology of strategies
- Corporate Strategy, Strategy of Business Units, Operational Strategy, Process Strategy
- Porter’s strategy, Matrix of Ansoff, Meffert’s strategy, Blue and Red ocean strategy
- Criteria to determine the optimal strategic choice
8.Implement strategy
- Principals of implementation
- Types of implementation
9.Strategic control
- Balanced Scorecard
10.Risk and crisis in strategic management
- Structure of risk and crisis
- Methods of risk elimination
11.Importance of innovation in strategic management