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Strategic Management

Strategic Management
115-0561/01
angličtina Strategic Management
115-0561/02
angličtina Strategic Management
115-0561/03
angličtina Strategic Management
115-0561/04
angličtina

Summary

The aim of the course is to to introduce students with the basic concepts and principles of strategic management. Students are encouraged to learn the principles and use of strategic thinking. With the help of case studies, based on business practice, applied methods of strategic analysis and assess the status and trends of the external and internal environment of the organization. Students should understand not only the need to identify competitive advantages in the organization, but also the importance of complying development organization with the development of the business environment. These findings provide the basis for understanding the various types of content strategy and principles of strategic decision-making. After completing the course, students should be able to think through each part of the strategy implementation, to assess the risks and set up a system of strategic control.

Literature

DESS, Gregory. ISE Strategic Management: Text And Cases. 11th ed. New York: McGraw-Hill Education, 2023. ISBN 978-1-2662-0046-5 .
MATHIESON, David F. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. New York: Person, 2022. ISBN 978-129-24-4140-5 .
THOMPSON, John; SCOTT, Jonathan M. a MARTIN, Frank. Strategic management: awareness and change. 9th ed. London: Cengage Learning, 2019. ISBN 978-1473767423 

Advised literature

ALTENRIED, Moritz. The Digital Factory. The Human Labor of Automation. Chicago: The University of Chicago Press, 2022. ISBN 978-022-681-549-7 .
HACLEY, Chris. Qualitative Research in Marketing and Management. 2nd ed. Abingdon: Routledge, 2020. ISBN 978-1-138-33221-8.
SOUCHON, Lennart. Strategy in the 21st Century. The Continuing Relevance of Carl von Clausewitz. Hanover: Springer, 2020. ISBN 978-3-030-46027-3 .


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Language of instruction angličtina, angličtina, angličtina, angličtina
Code 115-0561
Abbreviation SM
Course title Strategic Management
Coordinating department Department of Management
Course coordinator prof. Ing. Petra Horváthová, Ph.D., MBA