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Strategic Management

Type of study BachelorFollow-up Master
Language of instruction English
Code 115-0561/03
Abbreviation SM
Course title Strategic Management
Credits 6
Coordinating department Department of Management
Course coordinator prof. Ing. Petra Horváthová, Ph.D., MBA

Subject syllabus

1. Basic trends of contemporary society development and principles of strategic thinking.
2. Elements of strategic intent - vision, mission, goals and values.
3. Methods of external strategic analysis.
4. Methods of internal strategic analysis.
5. Financial analysis.
6. Mixed methods of strategic analysis.
7. Typology of strategies.
8. Forecasting.
9. Strategy and risk.
10. Strategy implementation.
11. Strategic control, Balanced Scorecard.
12. Crisis management and innovative activity of company.
13. Specific forms of strategic cooperation in the global environment.
14. Current trends in strategic management.

Literature

DESS, Gregory. ISE Strategic Management: Text And Cases. 11th ed. New York: McGraw-Hill Education, 2023. ISBN 978-1-2662-0046-5 .
MATHIESON, David F. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. New York: Person, 2022. ISBN 978-129-24-4140-5 .
THOMPSON, John; SCOTT, Jonathan M. a MARTIN, Frank. Strategic management: awareness and change. 9th ed. London: Cengage Learning, 2019. ISBN 978-1473767423 

Advised literature

ALTENRIED, Moritz. The Digital Factory. The Human Labor of Automation. Chicago: The University of Chicago Press, 2022. ISBN 978-022-681-549-7 .
HACLEY, Chris. Qualitative Research in Marketing and Management. 2nd ed. Abingdon: Routledge, 2020. ISBN 978-1-138-33221-8.
SOUCHON, Lennart. Strategy in the 21st Century. The Continuing Relevance of Carl von Clausewitz. Hanover: Springer, 2020. ISBN 978-3-030-46027-3 .


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