Economy and Management

Type of study	Doctoral
Language of instruction	Czech
Code	115-0914/01
Abbreviation	EAM
Course title	Economy and Management
Credits	10
Coordinating department	Department of Management
Course coordinator	prof. Ing. Petra Horváthová, Ph.D., MBA

Subject syllabus

1. Strategic company management
2. Company risk management
3. Management
4. Human resource management (HRM)
5. Trends in management
6. Internal analysis of marketing environment
7. External analysis of marketing environment
8. Formulation of marketing programs
9. Financial management

Literature

ASGARY, Nader H. a MACCARI, Emerson A. Entrepreneurship, innovation and sustainable growth: opportunities and challenges. London: Routledge, Taylor & Francis Group, 2020. ISBN 978-0-367-20462-4.
GREWAL, Dhruv a LEVY, Michael. Marketing. 8th ed. New York: McGraw Hill, 2021. ISBN ‎ 978-1260717433.
MELÉ CARNÉ, Domènec. Business Ethics in Action: managing human excellence in organizations. 2nd ed. London: Red Globe Press, 2020. SBN 978-1-137-60917-5.

Advised literature

COLE, Thomas, A. a VERBINNEN, Paul. Collaborative Crisis Management: Prepare, Execute, Recover, Repeat. Chicago: University of Chicago Press, 2022. ISBN 978-02-2682-137-5.
FERELL, O. C.; HARTLINE, Michael a HOCHSTEIN, Bryan W. Marketing Strategy. 8th ed. Mason: Cengage Learning, 2022. .
SCALET, Steven. Markets, Ethics, and Business Ethics. New York: Taylor & Francis, 2019. .

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