Economy and Management
| Type of study | Doctoral |
|---|---|
| Language of instruction | Czech |
| Code | 115-0914/01 |
| Abbreviation | EAM |
| Course title | Economy and Management |
| Credits | 10 |
| Coordinating department | Department of Management |
| Course coordinator | prof. Ing. Petra Horváthová, Ph.D., MBA |
Subject syllabus
1. Strategic company management
2. Company risk management
3. Management
4. Human resource management (HRM)
5. Trends in management
6. Internal analysis of marketing environment
7. External analysis of marketing environment
8. Formulation of marketing programs
9. Financial management
2. Company risk management
3. Management
4. Human resource management (HRM)
5. Trends in management
6. Internal analysis of marketing environment
7. External analysis of marketing environment
8. Formulation of marketing programs
9. Financial management
E-learning
Literature
ASGARY, Nader H. a MACCARI, Emerson A. Entrepreneurship, innovation and sustainable growth: opportunities and challenges. London: Routledge, Taylor & Francis Group, 2020. ISBN 978-0-367-20462-4.
GREWAL, Dhruv a LEVY, Michael. Marketing. 8th ed. New York: McGraw Hill, 2021. ISBN 978-1260717433.
MELÉ CARNÉ, Domènec. Business Ethics in Action: managing human excellence in organizations. 2nd ed. London: Red Globe Press, 2020. SBN 978-1-137-60917-5.
GREWAL, Dhruv a LEVY, Michael. Marketing. 8th ed. New York: McGraw Hill, 2021. ISBN 978-1260717433.
MELÉ CARNÉ, Domènec. Business Ethics in Action: managing human excellence in organizations. 2nd ed. London: Red Globe Press, 2020. SBN 978-1-137-60917-5.
Advised literature
COLE, Thomas, A. a VERBINNEN, Paul. Collaborative Crisis Management: Prepare, Execute, Recover, Repeat. Chicago: University of Chicago Press, 2022. ISBN 978-02-2682-137-5.
FERELL, O. C.; HARTLINE, Michael a HOCHSTEIN, Bryan W. Marketing Strategy. 8th ed. Mason: Cengage Learning, 2022. ISBN 978-0-357-51630-0 .
SCALET, Steven. Markets, Ethics, and Business Ethics. New York: Taylor & Francis, 2019. ISBN 978-1-138-58096-1 .
FERELL, O. C.; HARTLINE, Michael a HOCHSTEIN, Bryan W. Marketing Strategy. 8th ed. Mason: Cengage Learning, 2022. ISBN 978-0-357-51630-0 .
SCALET, Steven. Markets, Ethics, and Business Ethics. New York: Taylor & Francis, 2019. ISBN 978-1-138-58096-1 .