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Economy and Management

Economy and Management
115-0914/01
čeština

Summary

The specialized subject Economy and management is a profiled and cross-sectional subject of the Economy and management study branch. The examination is focused on the knowledge required for successful completion of the doctoral thesis (DPP). The goal of this subject is to acquire and demonstrate knowledge from chosen fields of study and further elaborate and defend a project partly with regard to the future doctoral thesis. Contents of the subject are divided into following thematic fields.
A. Economics of business subject
B. Management
C. Marketing
D. Financial management

Literature

ASGARY, Nader H. a MACCARI, Emerson A. Entrepreneurship, innovation and sustainable growth: opportunities and challenges. London: Routledge, Taylor & Francis Group, 2020. ISBN 978-0-367-20462-4.
GREWAL, Dhruv a LEVY, Michael. Marketing. 8th ed. New York: McGraw Hill, 2021. ISBN ‎ 978-1260717433.
MELÉ CARNÉ, Domènec. Business Ethics in Action: managing human excellence in organizations. 2nd ed. London: Red Globe Press, 2020. SBN 978-1-137-60917-5.

Advised literature

COLE, Thomas, A. a VERBINNEN, Paul. Collaborative Crisis Management: Prepare, Execute, Recover, Repeat. Chicago: University of Chicago Press, 2022. ISBN 978-02-2682-137-5.
FERELL, O. C.; HARTLINE, Michael a HOCHSTEIN, Bryan W. Marketing Strategy. 8th ed. Mason: Cengage Learning, 2022. ISBN 978-0-357-51630-0 .
SCALET, Steven. Markets, Ethics, and Business Ethics. New York: Taylor & Francis, 2019. ISBN 978-1-138-58096-1 .


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Language of instruction čeština
Code 115-0914
Abbreviation EAM
Course title Economy and Management
Coordinating department Department of Management
Course coordinator prof. Ing. Petra Horváthová, Ph.D., MBA