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Economy and Management

Economy and Management
115-0914/01
čeština

Summary

The subject Economics and Management is a core and cross-disciplinary subject of the doctoral study program Economy and Management. The examination in this subject is knowledge-oriented with an emphasis on the preparation of the future dissertation thesis. The aim of the subject is to acquire and demonstrate knowledge in selected areas and to prepare and defend a project related to the future dissertation thesis.

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Contents of the subject are divided into following thematic fields:

A. Economics of business subject
B. Management
C. Marketing
D. Financial management

Literature

ASGARY, Nader H. a MACCARI, Emerson A. Entrepreneurship, innovation and sustainable growth: opportunities and challenges. London: Routledge, Taylor & Francis Group, 2020. ISBN 978-0-367-20462-4.
GREWAL, Dhruv a LEVY, Michael. Marketing. 8th ed. New York: McGraw Hill, 2021. ISBN ‎ 978-1260717433.
MELÉ CARNÉ, Domènec. Business Ethics in Action: managing human excellence in organizations. 2nd ed. London: Red Globe Press, 2020. SBN 978-1-137-60917-5.

Advised literature

COLE, Thomas, A. a VERBINNEN, Paul. Collaborative Crisis Management: Prepare, Execute, Recover, Repeat. Chicago: University of Chicago Press, 2022. ISBN 978-02-2682-137-5.
FERELL, O. C.; HARTLINE, Michael a HOCHSTEIN, Bryan W. Marketing Strategy. 8th ed. Mason: Cengage Learning, 2022. ISBN 978-0-357-51630-0 .
SCALET, Steven. Markets, Ethics, and Business Ethics. New York: Taylor & Francis, 2019. ISBN 978-1-138-58096-1 .


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Language of instruction čeština
Code 115-0914
Abbreviation EAM
Course title Economy and Management
Coordinating department Department of Management
Course coordinator prof. Ing. Petra Horváthová, Ph.D., MBA