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Terminated in academic year 2011/2012

Strategic Management

Type of study Doctoral
Language of instruction Czech
Code 115-0958/01
Abbreviation STRMG
Course title Strategic Management
Credits 0
Coordinating department Department of Management
Course coordinator doc. Ing. Václav Lednický, CSc.

Subject syllabus

1st Importance, status and basic concepts of strategic management
- Philosophy of strategic management.
- The principles of strategic thinking.
- Basic form of strategic decision making.
2nd Forecasting methods, the importance of forecasts, the basic trends are currently
- Techniques of forecasting.
- Accuracy of forecasts and their information value.
- Trends and developments today.
3rd Principles of strategic management, strategy-making process models
- Breakdown of strategic actions and their significance.
- Characteristics and continuity of policy practice.
4th The mission of the company, corporate objectives, vision, business philosophy
- Components of strategic planning.
- Definitions.
- Interest groups in strategic management.
5th Analysis of the external environment
- STEP-analysis.
- SWOT-analysis, space-analysis - part of the external environment.
- Porter's model.
- Strategic Map.
6th Internal environment analysis
- Analysis of high profile business.
- Portfolio analysis.
- SWOT-analysis, space-analysis - part of the internal environment.
7th Financial analysis and financial planning within the corporate strategy
- Objectives.
- Forms of financial analysis.
- Financial and business objectives of monetary policy.
8th The method of selecting the type of strategies (procedures, methods)
- Typing strategies.
- Status of strategic business entities within the system of strategic
management.
- Outline of strategic approaches.
9th Implementation strategies - steps
- The importance of strategy implementation.
- Management of strategic change.
- Monitoring the achievement of the planned changes.
10th Functional strategies
- Complex nature of the strategy.
- Distribution strategies.
- Local strategic planning.
11th Risk and crisis in terms of company strategy
- Basic types of stress strategies.
- Support (general) principles for how to resolve the crisis.
- Forms save the company.
12th Current management approaches as part of strategic management
- Basic approaches in management.
- Information Management.
- Trends in organizational cultures.
13th The innovation process and innovation strategy
- Sources of innovative ideas and approaches.
- Features an innovative strategy.
14th The strategy of multinational and transnational companies in terms of
increasing globalization
- Porter's competitive diamond.
- Organizational structure.

Literature

DESS, Gregory; McNAMARA, Gerry; EISNER, Alan a LEE, Seung-Hyun. Strategic Management: Text and Cases. New York: McGraw-Hill, 2020. ISBN 978-1-260-07508-3 .
HITT, Michael A., IRELAND, Duane R. a HOSKISSON, Robert E. Strategic Management: Concepts and Cases: Competitiveness and Globalization. 13th ed. Boston: Cengage, 2019. ISBN 978-0-357-03383-8 .
MACKAY, David; AREVUO, Mikko a MEADOWS, Maureen. Strategy: Theory, Practice, Implementation. Oxford: Oxford University Press, 2023. ISBN 978-019-284-539-9 .

Advised literature

BRANT, Barb. Change Management that Sticks: A Practical, People-centred Approach, for High Buy-in, and Meaningful Results. Auckland: Barb Grant, 2023. SBN 978-1991185709
COX EDMONDSON, Vickie. The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems. 2nd ed. Bingley: Emerald, 2022. ISBN 978-1803825625 .
MOHANAN, Brendan. Strategic Corporate Crisis Management. London: Routledge, 2022. ISBN 978-1032107370.