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Strategic Management

Strategic Management
115-0958/01
čeština Strategic Management
115-0958/02
čeština Strategic Management
115-0958/03
čeština Strategic Management
115-0958/04
čeština

Summary

The subject is focused on understanding of strategic management and creation of strategic approaches. With case studies that are based on business practice, methods of strategic analysis are applied and the state and trends of the external and internal development of the organization are evaluated. Attention is paid to the implementation of the strategy with its impact on corporate structure and culture, current management trends, anti-crisis measures and risk distribution methods. These findings form the basis for understanding the content of the different strategies and strategies of strategic decision making. After completing the course, students should be able to think through the different parts of the strategy implementation, assess its risks and set up a system of strategic control.

Literature

DESS, Gregory; McNAMARA, Gerry; EISNER, Alan a LEE, Seung-Hyun. Strategic Management: Text and Cases. New York: McGraw-Hill, 2020. ISBN 978-1-260-07508-3 .
HITT, Michael A., IRELAND, Duane R. a HOSKISSON, Robert E. Strategic Management: Concepts and Cases: Competitiveness and Globalization. 13th ed. Boston: Cengage, 2019. ISBN 978-0-357-03383-8 .
MACKAY, David; AREVUO, Mikko a MEADOWS, Maureen. Strategy: Theory, Practice, Implementation. Oxford: Oxford University Press, 2023. ISBN 978-019-284-539-9 .

Doporučená literatura

BRANT, Barb. Change Management that Sticks: A Practical, People-centred Approach, for High Buy-in, and Meaningful Results. Auckland: Barb Grant, 2023. SBN 978-1991185709
COX EDMONDSON, Vickie. The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems. 2nd ed. Bingley: Emerald, 2022. ISBN 978-1803825625 .
MOHANAN, Brendan. Strategic Corporate Crisis Management. London: Routledge, 2022. ISBN 978-1032107370.


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Language of instruction čeština, čeština, čeština, čeština
Code 115-0958
Abbreviation STRMG
Course title Strategic Management
Coordinating department Department of Management
Course coordinator doc. Ing. Marie Mikušová, Ph.D.