according to the actual situation
https://lms.vsb.cz/course/view.php?id=132444
Terminated in academic year 2024/2025
Strategic Management
| Type of study | Doctoral |
|---|---|
| Language of instruction | Czech |
| Code | 115-0958/04 |
| Abbreviation | STRMG |
| Course title | Strategic Management |
| Credits | 10 |
| Coordinating department | Department of Management |
| Course coordinator | doc. Ing. Marie Mikušová, Ph.D. |
Subject syllabus
1. Meaning, position and basic concepts of strategic management.
2. Methods of forecasting, importance of forecasts, basic development tendencies of the present.
3. Principles of strategic management, models of the strategy-making process.
4. Company mission, corporate objectives, vision, corporate philosophy.
5. Analysis of the external environment.
6. Analysis of the internal environment.
7. Financial analysis and financial planning within the corporate strategy.
8. Method of selecting the type of strategies (procedure, methods).
9. Implementation of strategies - individual steps.
10. Functional strategies.
11. Risk and crisis in terms of corporate strategy.
12. Current management approaches as part of strategic management.
13. Innovation process and innovation strategy.
14. Strategy of multinational and transnational companies in the conditions of advancing globalization.
2. Methods of forecasting, importance of forecasts, basic development tendencies of the present.
3. Principles of strategic management, models of the strategy-making process.
4. Company mission, corporate objectives, vision, corporate philosophy.
5. Analysis of the external environment.
6. Analysis of the internal environment.
7. Financial analysis and financial planning within the corporate strategy.
8. Method of selecting the type of strategies (procedure, methods).
9. Implementation of strategies - individual steps.
10. Functional strategies.
11. Risk and crisis in terms of corporate strategy.
12. Current management approaches as part of strategic management.
13. Innovation process and innovation strategy.
14. Strategy of multinational and transnational companies in the conditions of advancing globalization.
E-learning
Literature
DESS, Gregory; McNAMARA, Gerry; EISNER, Alan a LEE, Seung-Hyun. Strategic Management: Text and Cases. New York: McGraw-Hill, 2020. ISBN 978-1-260-07508-3 .
HITT, Michael A., IRELAND, Duane R. a HOSKISSON, Robert E. Strategic Management: Concepts and Cases: Competitiveness and Globalization. 13th ed. Boston: Cengage, 2019. ISBN 978-0-357-03383-8 .
MACKAY, David; AREVUO, Mikko a MEADOWS, Maureen. Strategy: Theory, Practice, Implementation. Oxford: Oxford University Press, 2023. ISBN 978-019-284-539-9 .
HITT, Michael A., IRELAND, Duane R. a HOSKISSON, Robert E. Strategic Management: Concepts and Cases: Competitiveness and Globalization. 13th ed. Boston: Cengage, 2019. ISBN 978-0-357-03383-8 .
MACKAY, David; AREVUO, Mikko a MEADOWS, Maureen. Strategy: Theory, Practice, Implementation. Oxford: Oxford University Press, 2023. ISBN 978-019-284-539-9 .
Advised literature
BRANT, Barb. Change Management that Sticks: A Practical, People-centred Approach, for High Buy-in, and Meaningful Results. Auckland: Barb Grant, 2023. SBN 978-1991185709
COX EDMONDSON, Vickie. The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems. 2nd ed. Bingley: Emerald, 2022. ISBN 978-1803825625 .
MOHANAN, Brendan. Strategic Corporate Crisis Management. London: Routledge, 2022. ISBN 978-1032107370.
COX EDMONDSON, Vickie. The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems. 2nd ed. Bingley: Emerald, 2022. ISBN 978-1803825625 .
MOHANAN, Brendan. Strategic Corporate Crisis Management. London: Routledge, 2022. ISBN 978-1032107370.