Strategic and Crisis Management

Type of study	Follow-up Master
Language of instruction	Czech
Code	115-4605/01
Abbreviation	SKM
Course title	Strategic and Crisis Management
Credits	4
Coordinating department	Department of Management
Course coordinator	doc. Ing. Marie Mikušová, Ph.D.

Subject syllabus

1. Business plan, its structure and meaning.
2. Vision, mission, goals and principles of strategic thinking.
3. Methods of the organization's external environment analysis.
4. Methods of internal organization analysis.
5. Mixed methods of organizational environment analysis.
6. Crisis manager.
7. Business crisis profile.
8. Early Warning System.
9. Crisis plan.
10. Crisis management (tools, remedies, resources).
11. The strategy of revitalization and its elements.
12. Crisis management in public administration.

E-learning

in the case of the actual situation
https://lms.vsb.cz/course/view.php?id=127869

Literature

BENEŠ, Vojtěch. Vedení v krizi. Praha: Management Press. 2022. ISBN 978-80-7261-592-6.
MATUSIKOVÁ, Lucja; ČERNEK, Martin; KRESTOVÁ, Terezie; MIKUŠOVÁ, Marie; PAPALOVÁ, Marcela et al. Strategický management. Online. 3., upravené a aktualizované vydání. Series of economics textbooks, Faculty of Economics, VŠB-TU Ostrava, 2025, vol. 15. Ostrava: VŠB - Technická univerzita Ostrava, 2025. . Dostupné z: https://dspace.vsb.cz/handle/10084/158002. [cit. 2026-02-04].
MONAHAN, Brendan. Strategic Corporate Crisis Management. London: Routledge. 2022. ISBN 978-10-321-0737-0.

Advised literature

COLE, Thomas A. a VERBINNEN, Paul. Collaborative Crisis Management: Prepare, Execute, Recover, Repeat. Chicago: University of Chicago Press, 2022. ISBN 978-02-2682-137-5.
KOVOOR-MISRA, Sarah. Crisis Management: Resilience and Change. London: SAGE, 2019. ISBN 978-1-506-32869-0.
SEGAL, Edward. Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies. New York: Brealey, 2020. .

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