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International Business

Summary

Ways of entering international markets. Adaptation of a product for
international market. Distribution channels in international trade.
International financial environment. Export prices and payments. Payment
terms. Delivery terms INCOTERMS. Import and export trade case. International
logistics. Examples of calculation and exchange budgets.

Literature

No literature has been specified for this subject.

Advised literature

No advised literature has been specified for this subject.


Language of instruction čeština, čeština
Code 116-0007
Abbreviation
Course title International Business
Coordinating department Department of Marketing and Business
Course coordinator doc. Ing. Lenka Kauerová, CSc.