International Marketing
| Language of instruction | čeština |
|---|---|
| Code | 116-0020 |
| Abbreviation | MezMar |
| Course title | International Marketing |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | doc. Ing. Lenka Kauerová, CSc. |
Anotace
Substance of international marketing and its specification. Ways of entering
foreign markets. International marketing environment. Economic environment and
its main aspects. Legal and political environment. International cultural
environment. Financial environment in the international marketing. Market
research in the international marketing. International product strategy.
Strategy of export prices. International distribution channels. International
communication process.
foreign markets. International marketing environment. Economic environment and
its main aspects. Legal and political environment. International cultural
environment. Financial environment in the international marketing. Market
research in the international marketing. International product strategy.
Strategy of export prices. International distribution channels. International
communication process.
Povinná literatura
K tomuto předmětu nebyla specifikována žádná povinná literatura.
Doporučená literatura
K tomuto předmětu nebyla specifikována doporučená literatura.