Principles of marketing. Rise and historical development of marketing.
Territorial peculiarities of marketing. Marketing environment, marketing
information system. Marketing research, segmentation and marketing mix:
product, prise, place, promotions. Marketing analysis, strategy and tactics.
Organization of marketing within a company.
Povinná literatura
K tomuto předmětu nebyla specifikována žádná povinná literatura.
Doporučená literatura
K tomuto předmětu nebyla specifikována doporučená literatura.