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Terminated in academic year 2010/2011

Business Activities

Type of study Bachelor
Language of instruction Czech
Code 116-0301/03
Abbreviation OC
Course title Business Activities
Credits 2
Coordinating department Department of Marketing and Business
Course coordinator Ing. Miluše Hluchníková, CSc.

Subject syllabus

1.The course introduction. Origins of the trade. The periods of trade development.
2.Principles of trade and its characterization.
3.Purchase as the function of the enterprise. Ensuring of the purchase.
4.Sale as the function of the enterprise. Ensuring of the sale.
5.Human resources in the process of trading.
6.Wholesale and its role in the distribution process.
7.Retail and its role in the distribution process.
8.Principles of the retail site formation. Spatial analysis, purchase potential setting.
9.Business operations.
10.Retail technologies.
11.Present and future trends of trade and trading.
12.Franchising as the successful form of cooperation in trade.
13.Trade environment, legislature, institutions and organizations in trade.

Literature

ARUNANGSHU, G., P. PRADIP and Ch. SATAKSHI. Retail Management: Text & Cases. PHI Learning Pvt. Ltd. 2020. 420 p. ISBN 978-9390544226 .
CASTALDO, S., M. GROSSO and K. PREMAZZI. Retail and Channel Marketing. 2nd ed. Cheltenham: Edward Elgar Publishing, 2020. 272 p. ISBN 978-1789-90367-6 .
PRABHU, TL. Retail Management: An Effective Management Strategy for Retail Store Managers. Amazon. 2021. 327 p. ASIN B07QZKL4X4

Advised literature

BERMAN, Barry and Joel R. EVANS. Retail Management. A Strategic Approach. 13 th ed. Harlow: Pearson Education Limited, 2017. 592 p. ISBN 978-0-13-379684-1 .
ENNIS, S. Retail Marketing. MCGraw-Hill Education. 2021. 368 p. ISBN 978-8838-69732-6 .
JOBBER, D., G. LANCASTER and K. LE MeEUNIER-FITZHUGH. Selling and Sales Management. Harlow: Pearson. 2019. 496 p. ISBN 978-1292-20502-1 .


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