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Business Activities

Business Activities
116-0301/01
čeština Business Activities
116-0301/02
čeština Business Activities
116-0301/03
čeština Business Activities
116-0301/04
čeština Business Activities
116-0301/05
čeština Business Activities
116-0301/06
čeština Business Activities
116-0301/07
čeština

Summary

The main aim of the course is to explain the role and function of the trade in the economics and in the enterprises on the market; the process of trading and trading activities. The attention is paid to the essential business activities – purchase and sale, their aims, organization and management in the enterprises operating on different markets. The course gives the basics that are deepened in the following specialized courses in next semesters of study.

Literature

ARUNANGSHU, G., P. PRADIP and Ch. SATAKSHI. Retail Management: Text & Cases. PHI Learning Pvt. Ltd. 2020. 420 p. ISBN 978-9390544226 .
CASTALDO, S., M. GROSSO and K. PREMAZZI. Retail and Channel Marketing. 2nd ed. Cheltenham: Edward Elgar Publishing, 2020. 272 p. ISBN 978-1789-90367-6 .
PRABHU, TL. Retail Management: An Effective Management Strategy for Retail Store Managers. Amazon. 2021. 327 p. ASIN B07QZKL4X4

Advised literature

BERMAN, Barry and Joel R. EVANS. Retail Management. A Strategic Approach. 13 th ed. Harlow: Pearson Education Limited, 2017. 592 p. ISBN 978-0-13-379684-1 .
ENNIS, S. Retail Marketing. MCGraw-Hill Education. 2021. 368 p. ISBN 978-8838-69732-6 .
JOBBER, D., G. LANCASTER and K. LE MeEUNIER-FITZHUGH. Selling and Sales Management. Harlow: Pearson. 2019. 496 p. ISBN 978-1292-20502-1 .


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Language of instruction čeština, čeština, čeština, čeština, čeština, čeština, čeština
Code 116-0301
Abbreviation OC
Course title Business Activities
Coordinating department Department of Marketing and Business
Course coordinator Ing. Bc. Lenka Švajdová, Ph.D.