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Terminated in academic year 2020/2021

Business Activities

Type of study Bachelor
Language of instruction Czech
Code 116-0301/04
Abbreviation OC
Course title Business Activities
Credits 4
Coordinating department Department of Marketing and Business
Course coordinator Ing. Miluše Hluchníková, CSc.

Subject syllabus

1. The origins of trade. The periods of trade development.
2. The principles of trade.
3. The theories of trade. Functional and institutional approach.
4. Purchase as the part of the trade activities.
5. Sale as the part of the trade activities.
6. The human resources in the process of trading.
7. Wholesale, its functions and typologies.
8. Retail, its functions and typologies.
9. The principles of retail site formation. Spatial analysis.
10. Business operations and its elements. Wholesale and retail technologies.
11. Shopping environment. Shopping atmosphere at retail.
12. Future trends of trade. Processes of integration, concentration and cooperation.
13. Trade institutions and organizations. Protection of competition, protection of consumer.
14. Current situation in the Czech trade. Statistics of the Czech trade. Examples of successful businesses.

Literature

ARUNANGSHU, G., P. PRADIP and Ch. SATAKSHI. Retail Management: Text & Cases. PHI Learning Pvt. Ltd. 2020. 420 p. ISBN 978-9390544226 .
CASTALDO, S., M. GROSSO and K. PREMAZZI. Retail and Channel Marketing. 2nd ed. Cheltenham: Edward Elgar Publishing, 2020. 272 p. ISBN 978-1789-90367-6 .
PRABHU, TL. Retail Management: An Effective Management Strategy for Retail Store Managers. Amazon. 2021. 327 p. ASIN B07QZKL4X4

Advised literature

BERMAN, Barry and Joel R. EVANS. Retail Management. A Strategic Approach. 13 th ed. Harlow: Pearson Education Limited, 2017. 592 p. ISBN 978-0-13-379684-1 .
ENNIS, S. Retail Marketing. MCGraw-Hill Education. 2021. 368 p. ISBN 978-8838-69732-6 .
JOBBER, D., G. LANCASTER and K. LE MeEUNIER-FITZHUGH. Selling and Sales Management. Harlow: Pearson. 2019. 496 p. ISBN 978-1292-20502-1 .