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Terminated in academic year 2020/2021

Business Activities

Type of study Bachelor
Language of instruction Czech
Code 116-0301/06
Abbreviation OC
Course title Business Activities
Credits 4
Coordinating department Department of Marketing and Business
Course coordinator Ing. Miluše Hluchníková, CSc.

Subject syllabus

1. The origins of trade. The periods of trade development.
2. The Principles of trade.
3. The theories of trade. Functional and institutionalapproach.
4. Purchase as the function of the enterprise.
5. Sale as the function of the enterprise.
6. The human resources in the process of trading.
7. Wholesale and its role in the distribution process.
8. Retail and its role in the distribution process.
9. Principles of the retail site formation. Spatial analysis, purchase potential setting.
10 .Business operations and its elements.
11. Wholesale and retail technologies.
12. Business processes and its logistical and information support.
13. Future trends of trade. Processes of conceatration and cooperation.
14. The conditions of Czech trade,state of Czech trade today.

Literature

ARUNANGSHU, G., P. PRADIP and Ch. SATAKSHI. Retail Management: Text & Cases. PHI Learning Pvt. Ltd. 2020. 420 p. ISBN 978-9390544226 .
CASTALDO, S., M. GROSSO and K. PREMAZZI. Retail and Channel Marketing. 2nd ed. Cheltenham: Edward Elgar Publishing, 2020. 272 p. ISBN 978-1789-90367-6 .
PRABHU, TL. Retail Management: An Effective Management Strategy for Retail Store Managers. Amazon. 2021. 327 p. ASIN B07QZKL4X4

Doporučená literatura

BERMAN, Barry and Joel R. EVANS. Retail Management. A Strategic Approach. 13 th ed. Harlow: Pearson Education Limited, 2017. 592 p. ISBN 978-0-13-379684-1 .
ENNIS, S. Retail Marketing. MCGraw-Hill Education. 2021. 368 p. ISBN 978-8838-69732-6 .
JOBBER, D., G. LANCASTER and K. LE MeEUNIER-FITZHUGH. Selling and Sales Management. Harlow: Pearson. 2019. 496 p. ISBN 978-1292-20502-1 .


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