Marketing Applications
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 116-0309/06 |
| Abbreviation | MAP |
| Course title | Marketing Applications |
| Credits | 5 |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | doc. Ing. Šárka Velčovská, Ph.D. |
Subject syllabus
1. Marketing of services I. (introduction, specifics of the services market)
2. Marketing of services II. (marketing mix in services)
3. Marketing in non-profit organizations
4. Marketing in culture
5. Fashion marketing
6. Tourism marketing
7. Political marketing I. (specifics of voter behaviour, electoral strategy)
8. Political marketing II. (election campaign, election surveys)
9. Territorial marketing
10. Marketing of educational organisations
11. Marketing in the financial sector
12. Marketing in the healthcare sector
13. Marketing in sport
14. Business marketing
2. Marketing of services II. (marketing mix in services)
3. Marketing in non-profit organizations
4. Marketing in culture
5. Fashion marketing
6. Tourism marketing
7. Political marketing I. (specifics of voter behaviour, electoral strategy)
8. Political marketing II. (election campaign, election surveys)
9. Territorial marketing
10. Marketing of educational organisations
11. Marketing in the financial sector
12. Marketing in the healthcare sector
13. Marketing in sport
14. Business marketing
E-learning
Literature
CUDNY, Waldemar. City Branding and Promotion: The Strategic Approach. New York: Routledge, 2019. 186 p. ISBN 978-1-138-48810-6 .
GRAU, Stacy. Marketing for Nonprofit Organizations: Insights and Innovations. 2nd ed. New York: Oxford University Press, 2021. 240 p. ISBN 978-0-190-09080-7 .
WIRTZ, Jochen and Christopher LOVELOCK. Essentials of Services Marketing. 3rd ed. Harlow: Pearson, 2018. 670 p. ISBN 978-1-292-08995-9 .
GRAU, Stacy. Marketing for Nonprofit Organizations: Insights and Innovations. 2nd ed. New York: Oxford University Press, 2021. 240 p. ISBN 978-0-190-09080-7 .
WIRTZ, Jochen and Christopher LOVELOCK. Essentials of Services Marketing. 3rd ed. Harlow: Pearson, 2018. 670 p. ISBN 978-1-292-08995-9 .
Advised literature
CHITTY, W., S. D’ALESSANDRO, D. GRAY and A. HUGHES. Services Marketing. 2nd ed. Docklands: Oxford University Press, 2019. 509 p. ISBN 978-0-19-030316-7 .
LEES-MARSHMENT, J., B. CONLEY, E. ELDER, R. PETTITT, V. RAYNAULD and A. TURCOTTE. Political Marketing: Principles and Applications. 3rd ed. London: Taylor&Francis, 2019. 266 p. ISBN 978-0-8153-5320-1 .
PIKE, Steven. Destination Marketing: Essentials. 3rd ed. London: Taylor&Francis, 2020. 324 p. ISBN 978-0-3674-6954-2 .
LEES-MARSHMENT, J., B. CONLEY, E. ELDER, R. PETTITT, V. RAYNAULD and A. TURCOTTE. Political Marketing: Principles and Applications. 3rd ed. London: Taylor&Francis, 2019. 266 p. ISBN 978-0-8153-5320-1 .
PIKE, Steven. Destination Marketing: Essentials. 3rd ed. London: Taylor&Francis, 2020. 324 p. ISBN 978-0-3674-6954-2 .