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Terminated in academic year 2018/2019

Bachelor Seminar A

Type of study Bachelor
Language of instruction Czech
Code 116-0311/03
Abbreviation BSA
Course title Bachelor Seminar A
Credits 2
Coordinating department Department of Marketing and Business
Course coordinator Ing. Jana Gibarti, Ph.D.

Subject syllabus

1. Research problem.
2. Finding the information.
3. Dealing with information.
4. Doing a literary review.
5. Types of research.
6. Concepts and theory.

Literature

References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment.

Advised literature

CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4 .
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.


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