Bachelor Seminar A
| Language of instruction | čeština |
|---|---|
| Code | 116-0311 |
| Abbreviation | BSA |
| Course title | Bachelor Seminar A |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | doc. Ing. Vojtěch Spáčil, CSc. |
Anotace
To learn basic competences (information sought, sorting and designing methodology) needed for writing bachelor work is a goal of module.
Povinná literatura
References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment.
Doporučená literatura
CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4 .
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.