Bachelor Seminar A
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 116-0311/02 |
| Abbreviation | BSA |
| Course title | Bachelor Seminar A |
| Credits | 2 |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | doc. Ing. Vojtěch Spáčil, CSc. |
Osnova předmětu
1. Research problem.
2. Finding the information.
3. Dealing with information.
4. Doing a literary review.
5. Types of research.
6. Concepts and theory.
2. Finding the information.
3. Dealing with information.
4. Doing a literary review.
5. Types of research.
6. Concepts and theory.
Povinná literatura
References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment.
Doporučená literatura
CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4 .
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.