Bachelor Seminar B
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 116-0312/02 |
| Abbreviation | BSB |
| Course title | Bachelor Seminar B |
| Credits | 3 |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | doc. Ing. Vojtěch Spáčil, CSc. |
Subject syllabus
1.Research quality and planning
2.Hypotheses formulation
3.Planning research project
4.Research methods
5.Collecting primary data
6.Interviews
2.Hypotheses formulation
3.Planning research project
4.Research methods
5.Collecting primary data
6.Interviews
Literature
References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment.
Advised literature
HAGUE, P. N., MORGAN, C. A. and N. HAGUE. Market Research In Practice - A Guide To The Basics. London: Kogan Page, 2004. ISBN 978-0749441807 .
CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4 .
WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.
CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4 .
WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.