Analysis of collecting data, their statistical testing and interpretation is a goal of given module.
Povinná literatura
References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment.
Doporučená literatura
HAGUE, P. N., MORGAN, C. A. and N. HAGUE. Market Research In Practice - A Guide To The Basics. London: Kogan Page, 2004. ISBN 978-0749441807.
CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4.
WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.