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Terminated in academic year 2020/2021

Bachelor Seminar B

Type of study Bachelor
Language of instruction Czech
Code 116-0312/03
Abbreviation BSB
Course title Bachelor Seminar B
Credits 3
Coordinating department Department of Marketing and Business
Course coordinator Ing. Jana Gibarti, Ph.D.

Subject syllabus

1.Research quality and planning
2.Hypotheses formulation
3.Planning research project
4.Research methods
5.Collecting primary data
6.Interviews

Literature

References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment.

Advised literature

HAGUE, P. N., MORGAN, C. A. and N. HAGUE. Market Research In Practice - A Guide To The Basics. London: Kogan Page, 2004. ISBN 978-0749441807 .
CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4 .
WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.


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