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Ukončeno v akademickém roce 2012/2013

Foreign Trade Operations

Type of study Follow-up Master
Language of instruction Czech
Code 116-0318/01
Abbreviation OOZ
Course title Foreign Trade Operations
Credits 3
Coordinating department Department of Marketing and Business
Course coordinator doc. Ing. Lenka Kauerová, CSc.

Osnova předmětu

Introduction to Foreign Trade
Business Enviroment
Trends in Business
Business Systems
Business Economy
international Business
The Managerial Process
Business Ethics

Povinná literatura

HILL, Charles W.L. and G. Thomas M. HULT. Global Business Today. 14th ed. New York: McGraw Hill, 2015. 541 p. ISBN 978-00-781-1291-1 .
USUNIER, Jean-Claude and Julie Anne LEE. Marketing Across Cultures. Harlow: Prentice Hall, 2013. ISBN 978-0273757733 .

Advised literature

HILL, Charles W.L. and G. Thomas M. HULT. Global Business Today. 14th ed. New York: McGraw Hill, 2015. 541 p. ISBN 978-00-781-1291-1 .


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