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Foreign Trade Operations

Foreign Trade Operations
116-0318/01
čeština Foreign Trade Operations
116-0318/02
čeština Foreign Trade Operations
116-0318/03
čeština

Summary

This subject covers all main aspects of developing international business, the
topic is to equip the students with techniques and procedures used in foreign
trade operations. The students should be able to solve a current foreign
international operations.

Literature

HILL, Charles W.L. and G. Thomas M. HULT. Global Business Today. 14th ed. New York: McGraw Hill, 2015. 541 p. ISBN 978-00-781-1291-1 .
USUNIER, Jean-Claude and Julie Anne LEE. Marketing Across Cultures. Harlow: Prentice Hall, 2013. ISBN 978-0273757733 .

Advised literature

HILL, Charles W.L. and G. Thomas M. HULT. Global Business Today. 14th ed. New York: McGraw Hill, 2015. 541 p. ISBN 978-00-781-1291-1 .


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Language of instruction čeština, čeština, čeština
Code 116-0318
Abbreviation OOZ
Course title Foreign Trade Operations
Coordinating department Department of Marketing and Business
Course coordinator doc. Ing. Lenka Kauerová, CSc.