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Special Seminar

Summary

The aim of the course is professional and methodical preparation for the choice of topic and for future successful elaboration of the thesis in accordance with the topics listed. Students try to find a topic for their diploma thesis under the guidance of the teacher. Due to the different focus of the thesis topics and the specificity of the conditions of each solution, the seminar takes the form of individual consultations according to the student's needs. Students learn to define the subject of research, they orientate themselves in information sources, carry out literature search, formulate the aim of the thesis and expected results of the thesis. One of the outputs of the Special seminar is a preliminary proposal of the topic of the diploma thesis and an outline of its methodology.

Literature

ŠIROKÝ, Jan. Psaní a prezentace odborných textů. Praha: Leges, 2019. 200 s. ISBN 978-80-7502-340-7.
WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.
Směrnice č. EkF_SME_07_004 děkana EkF VŠB-TU Ostrava o zásadách pro vypracování závěrečných prací [online]. Dostupné z: https://dokumenty.vsb.cz/

Doporučená literatura

KAPOUNOVÁ, Jana a Pavel KAPOUN. Bakalářská a diplomová práce: od zadání po obhajobu. Praha: Grada, 2017. 136 s. ISBN 978-80-271-0079-8.
KRČÁL, Martin a Zuzana TEPLÍKOVÁ. Naučte (se) citovat. Blansko: Citace.com, 2014. 46 s. ISBN 978-80-260-6074-1.
TAHAL, Radek et al. Marketingový výzkum. Postupy, metody, trendy, 2. vyd. Praha: Grada, 2022. 296 s. ISBN 978-80-271-3535-6.


Language of instruction čeština, čeština, čeština, čeština, čeština
Code 116-0321
Abbreviation SPS
Course title Special Seminar
Coordinating department Department of Marketing and Business
Course coordinator doc. Ing. Šárka Velčovská, Ph.D.