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Retail Management

Summary

The course is focused on the specific features of the retail market and also retail outlets as the parts of this market. The content of the course encompasses topics like formats and players in retailing, retail branding and positioning, store location, merchandise and category management, in-store marketing, retailing trends and others.

Literature

FINNE, Sami a Hanna SIVONEN. The Retail Value Chain. London: Kogan Page Limited, 2009. 369 p. ISBN 978-7494-5456-2.
KRAFFT, Manfred a Murali K. MANTRALA. Retailing in the 21st century. Berlin: Springer Verlag, 2010. 462 p. ISBN 978-3-540-72001-0.
ZENTES, J., D. MORSCHETT a H. SCHRAMM-KLEIN. Strategic Retail Management. 2nd Edition. Wiesbaden: Gabler. 2011. 445 p. ISBN 978-3-8349-2536-7 .

Advised literature

HÜBNER, Alexander. Retail Category Management. Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning. Berlin: Springer Verlag, 2011. 153 p. ISBN 978-3-642-22476-8 .
REYNOLDS, J., Ch. CUTHBERTSON a R. BELL. Retail Strateg. The View from the Bridge. Amsterdam: Elsevier Butterworth-Heinemann, 2004. ISBN 978-0-7506-5696-2 .
ZENTES, J., D. MORSCHETT a H. SCHRAMM-KLEIN. Strategic Retail Management. 2nd Edition. Wiesbaden: Gabler. 2011. 445 p. ISBN 978-3-8349-2536-7 .


Language of instruction čeština, čeština, čeština
Code 116-0324
Abbreviation RMO
Course title Retail Management
Coordinating department Department of Marketing and Business
Course coordinator Ing. Petra Klapilová Krbová, Ph.D.