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Marketing Research B

Marketing Research B
116-0328/01
čeština Marketing Research B
116-0328/02
čeština Marketing Research B
116-0328/03
čeština Marketing Research B
116-0328/04
čeština

Anotace

The aim of the subject is to extend knowledge about marketing research
meaning. Furthermore, students should be acquainted with certain statistical
methods, which are used in research practice. The students should gain
practical experiences by means of working on their own research project.

Povinná literatura

FORET, Miroslav a David MELAS. Marketingový výzkum: v udržitelném marketingovém managementu. Praha: Grada, 2021. ISBN 978-80-271-1723-9.
HENDL, Jan a Jiří REMR. Metody výzkumu a evaluace. Praha: Portál, 2017. ISBN 978-80-262-1192-1.
MALHOTRA, N. K., D. NUNAN and D. F. BIRKS. Marketing Research: An Applied Approach. 5th edition. Harlow: Pearson Education Limited, 2017. ISBN 978-1-29210315-0 .

Doporučená literatura

HENDL, Jan. Kvalitativní výzkum: základní teorie, metody a aplikace. Praha: Portál, 2016. ISBN 978-80-262-0982-9.
McCORMICK, Keith et al. SPSS Statistics for Data Analysis and Visualization. Indianapolis: Wiley, 2017. ISBN 978-1-119-00355-7.
TAHAL, Radek. Marketingový výzkum: postupy, metody, trendy. Praha: Grada, 2017. ISBN 978-80-271-0206-8.


zpět na vyhledávání
Language of instruction čeština, čeština, čeština, čeština
Code 116-0328
Abbreviation MVB
Course title Marketing Research B
Coordinating department Department of Marketing and Business
Course coordinator Prof. Mgr. Maciej Mitrega, PhD.