Business Strategy
| Type of study | Follow-up Master |
|---|---|
| Language of instruction | Czech |
| Code | 116-0335/03 |
| Abbreviation | OS |
| Course title | Business Strategy |
| Credits | 5 |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | Ing. Jaroslav Urminský, Ph.D. |
Osnova předmětu
1.The fundamentals, importance and role of the strategies for the company.
2.The typology of strategies, the alternatives of strategic approaches.
3.The role of business strategies in the hierarchy of the corporate strategies.
4.The process of the business strategy design.
5.The strategic approaches during the company life cycle.
6.The analyses for the strategic decision making.
7.Functional strategies, their role and different approaches.
8.Strategic management of the distribution process, selection of the distribution system and its evaluation.
9.Cooperation strategies. The role of ECR in ensuring the competitiveness of the companies.
10.Category management.
11.Specific sales systems – direct selling strategy, franchising strategies.
12.Strategies and tactics of the manufacturer on the B2C market.
13.The specifics of the strategy in the family businesses.
14.The examples of the strategic approaches of selected companies from the market.
2.The typology of strategies, the alternatives of strategic approaches.
3.The role of business strategies in the hierarchy of the corporate strategies.
4.The process of the business strategy design.
5.The strategic approaches during the company life cycle.
6.The analyses for the strategic decision making.
7.Functional strategies, their role and different approaches.
8.Strategic management of the distribution process, selection of the distribution system and its evaluation.
9.Cooperation strategies. The role of ECR in ensuring the competitiveness of the companies.
10.Category management.
11.Specific sales systems – direct selling strategy, franchising strategies.
12.Strategies and tactics of the manufacturer on the B2C market.
13.The specifics of the strategy in the family businesses.
14.The examples of the strategic approaches of selected companies from the market.
E-learning
Odkaz na e-learningové materiály: https://lms.vsb.cz/course/view.php?id=127916
Povinná literatura
CASTALDO, S., M. GROSSO and K. PREMAZZI. Retail and Channel Marketing. 2nd ed. Cheltenham: Edward Elgar Publishing, 2020. 272 p. ISBN 978-1789903676 .
CASTLEBERRY, Stephen and John TANNER. Selling: Building Partnerships. 9th ed. Columbus: McGraw-Hill, 2014. 576 p. ISBN 978-0077861001 .
RABNER, Doris. Strategic Retail Management and Brand Management: Trends, Tactics and Examples. Berlin/Boston: Walter de Gruyter, 2021. ISBN 9783110543834 .
CASTLEBERRY, Stephen and John TANNER. Selling: Building Partnerships. 9th ed. Columbus: McGraw-Hill, 2014. 576 p. ISBN 978-0077861001 .
RABNER, Doris. Strategic Retail Management and Brand Management: Trends, Tactics and Examples. Berlin/Boston: Walter de Gruyter, 2021. ISBN 9783110543834 .
Doporučená literatura
AMIT, Raphael and Christoph TOTT. Business Model Innovation Strategy. Toronto: John Wiley and Sons Inc, 2020. 368 p. ISBN 278141965.
BERGER-GCADLE, James et al. Business Analysis Techniques. 123 Esential Tools for Success. 3th ed. London: BSC Learning & Development Limited, 2021. 388 p. ISBN 1780175698 .
HÜBNER, Alexander. Retail Category Management. Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning. Berlin: Springer Verlag, 2011. 153 s. ISBN 978-3-642-22476-8 .
BERGER-GCADLE, James et al. Business Analysis Techniques. 123 Esential Tools for Success. 3th ed. London: BSC Learning & Development Limited, 2021. 388 p. ISBN 1780175698 .
HÜBNER, Alexander. Retail Category Management. Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning. Berlin: Springer Verlag, 2011. 153 s. ISBN 978-3-642-22476-8 .