1.The fundamentals, importance and role of the strategies for the company.
2.The typology of strategies, the alternatives of strategic approaches.
3.The role of business strategies in the hierarchy of the corporate strategies.
4.The process of the business strategy design.
5.The strategic approaches during the company life cycle.
6.The analyses for the strategic decision making.
7.Functional strategies, their role and different approaches.
8.Strategic management of the distribution process, selection of the distribution system and its evaluation.
9.Cooperation strategies. The role of ECR in ensuring the competitiveness of the companies.
10.Category management.
11.Specific sales systems – direct selling strategy, franchising strategies.
12.Strategies and tactics of the manufacturer on the B2C market.
13.The specifics of the strategy in the family businesses.
14.The examples of the strategic approaches of selected companies from the market.
2.The typology of strategies, the alternatives of strategic approaches.
3.The role of business strategies in the hierarchy of the corporate strategies.
4.The process of the business strategy design.
5.The strategic approaches during the company life cycle.
6.The analyses for the strategic decision making.
7.Functional strategies, their role and different approaches.
8.Strategic management of the distribution process, selection of the distribution system and its evaluation.
9.Cooperation strategies. The role of ECR in ensuring the competitiveness of the companies.
10.Category management.
11.Specific sales systems – direct selling strategy, franchising strategies.
12.Strategies and tactics of the manufacturer on the B2C market.
13.The specifics of the strategy in the family businesses.
14.The examples of the strategic approaches of selected companies from the market.