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Terminated in academic year 2020/2021

Professional Practice

Type of study Bachelor
Language of instruction Czech
Code 116-0339/02
Abbreviation OP
Course title Professional Practice
Credits 2
Coordinating department Department of Marketing and Business
Course coordinator Ing. Jana Gibarti, Ph.D.

Subject syllabus

1.First contact with the company, familiarization with the internal environment of the company.
2.Job description, specification of the tasks, specification of the student’s duties and responsibilities.
3.Solving marketing and business issues in the company in relation to the job description.
4.Final evaluation and discussion of the results with the management of the company.
5.Discussion about the further possibilities of the cooperation with the company.

Literature

BURNS, Alvin C and Ronald F. BUSH. Marketing Research. 7th ed. New York: Prentice Hall, 2014. 496 pp. ISBN 9780133074673
MALHOTRA Naresh K. Marketing Research: An Applied Orientation. 6th ed. New York: Prentice Hall, 2010. 936 pp. ISBN 9780136085430 .

Advised literature

WALLIMAN, Nicholas. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.
HAIR,J. F. et al. Multivariate Data Analysis, 7th ed. New York: Prentice Hall, 2010. 816 pp. ISBN 9780138132637 .


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