Professional Practice

Professional Practice
116-0339/01
čeština Professional Practice
116-0339/02
čeština

Course aims

1. To characterize business functions in the company.
2. To analyse business processes in the company.
3. To describe suggested results.
4. To plan results.
5. To develop soft skills of the students.

Literature

BURNS, Alvin C and Ronald F. BUSH. Marketing Research. 7th ed. New York: Prentice Hall, 2014. 496 pp. ISBN 9780133074673
MALHOTRA Naresh K. Marketing Research: An Applied Orientation. 6th ed. New York: Prentice Hall, 2010. 936 pp. .

Advised literature

WALLIMAN, Nicholas. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.
HAIR,J. F. et al. Multivariate Data Analysis, 7th ed. New York: Prentice Hall, 2010. 816 pp. .

back to search page

Language of instruction	čeština, čeština
Code	116-0339
Abbreviation	OP
Course title	Professional Practice
Coordinating department	Department of Marketing and Business
Course coordinator	Ing. Miluše Hluchníková, CSc.