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Training in Media

Type of study Bachelor
Language of instruction Czech
Code 116-0348/02
Abbreviation PRM
Course title Training in Media
Credits 5
Coordinating department Department of Marketing and Business
Course coordinator Ing. Tereza Prešnajderová, Ph.D.

Subject syllabus

1. Choosing of agency/editorial office/department
2. Contact with the agency/editorial office/department
3. Making a plan of practise
4. Approval of practise plan by subject guarantor
5. Realization of practise
6. Preparation of practise final report
7. Approval of final report by subject guarantor
8. Credit awarding

Literature

MARSH, CH., D. W. GUTH and B. P. SHORT. Strategic Writing: Multimedia Writing for Public Relations, Advertising and More. 4th ed. New York: Taylor&Francis, 2018. 348 p. ISBN 978-1-138-03712-0 .
SMITH, Paul, R. and Ze ZOOK. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies. 7th ed. London: Kogan Page, 2020. 647 p. ISBN 978-0-7494-9864-1 .
WHITAKER, W. R., R. D. SMITH and J. E. RAMSEY. Mediawriting: Print, Broadcast, and Public Relations. 5th ed. New York: Taylor&Francis, 2019. 401 p. ISBN 978-1-138-34178-4 .

Advised literature

AL-RAWI, Ahmed. News 2.0: Journalists, Audiences and News on Social Media. Hoboken: Wiley, 2020. 209 p. ISBN 978-1-119-56966-4 .
JACKSON, Nigel and Katie ANGLISS. A Practical Guide to Event Promotion. London: Taylor&Francis, 2018. 224 p. ISBN 978-1-138-91534-3 .
RINGROW, Helen and Stephen PIHLAJA. Contemporary Media Stylistic. London: Bloomsbury Academic, 2020. 330 p. ISBN 978-1-350-06408-9 .


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