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Marketing

Marketing
116-0400/01
čeština Marketing
116-0400/02
čeština

Anotace

The course provides a systematic, comprehensive and up-to-date view on particular marketing areas. The aim of the course is to introduced students the marketing philosophy, basic terms, rules and concepts of marketing and explain them the content of particular components of marketing. After completing the course students should be able to apply their knowledge to solve basic practical problems and to use the acquired knowledge in other related courses.

Povinná literatura

ARMSTRONG, Garry and Philip Kotler. Marketing: An Introduction. 15th ed. Harlow: Pearson, 2022. 704 p. ISBN 9780137476459 .
GREWAL, Dhruv and Michael LEVY. Marketing. 8th ed. New York: McGraw Hill, 2021. 736 p. ISBN ‎ 978-1260717433.
KOTLER, Philip, Kevin KELLER, Mairead BRADY, Malcolm GOODMAN and Torben HANSEN. Marketing Management. 4th European ed. Harlow: Pearson, 2019. 840 p. ISBN‎ 978-1292248448.

Doporučená literatura

KOTLER, Philip and Gary ARMSTRONG. Principles of Marketing. 18th ed. Harlow: Pearson, 2020. 731 p. ISBN 9781292341132 .
PERREAULT, William, Joseph CANNON and E. Jerome McCARTHY. Essentials of Marketing. 17th ed. New York: McGrow Hill, 2020. 800 p. ISBN 978-1264024063 .
PRIDE, William M. and O. C. FERRELL. Foundations of Marketing. 9th ed. Boston: Cengage Learning, 2021. 592 p. ISBN ‎ 978-0357129463.


zpět na vyhledávání
Language of instruction čeština, čeština
Code 116-0400
Abbreviation MG
Course title Marketing
Coordinating department Department of Marketing and Business
Course coordinator doc. Ing. Šárka Velčovská, Ph.D.