ARMSTRONG, Garry and KOTLER, Philip, 2022. Marketing: An Introduction. 15th ed. Harlow: Pearson. ISBN 9780137476459 .
GREWAL, Dhruv and LEVY, Michael. Marketing. 8th ed. New York: McGraw-Hill, 2021. ISBN 978-1260717433.
KOTLER, Philip; KELLER, Kevin Lane; BRADY, Mairead; GOODMAN, Malcolm and HANSEN, Torben. Marketing Management. 4th European ed. Harlow: Pearson, 2019. ISBN 978-1292248448.
Marketing
| Language of instruction | čeština |
|---|---|
| Code | 116-0400 |
| Abbreviation | MG |
| Course title | Marketing |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | doc. Ing. Šárka Velčovská, Ph.D. |
Summary
The course provides a systematic, comprehensive and up-to-date view on particular marketing areas. The aim of the course is to introduced students the marketing philosophy, basic terms, rules and concepts of marketing and explain them the content of particular components of marketing. After completing the course students should be able to apply their knowledge to solve basic practical problems and to use the acquired knowledge in other related courses.
Literature
Advised literature
KOTLER, Philip and ARMSTRONG, Gary. Principles of Marketing. 18th ed. Harlow: Pearson, 2020. ISBN 9781292341132 .
PERREAULT, William; CANNON, Joseph and McCARTHY, E. Jerome. Essentials of Marketing. 17th ed. New York: McGraw-Hill, 2020. ISBN 978-1264024063 .
PRIDE, William M. and FERRELL, O. C. Foundations of Marketing. 9th ed. Boston: Cengage Learning, 2021. ISBN 978-0357129463.
PERREAULT, William; CANNON, Joseph and McCARTHY, E. Jerome. Essentials of Marketing. 17th ed. New York: McGraw-Hill, 2020. ISBN 978-1264024063 .
PRIDE, William M. and FERRELL, O. C. Foundations of Marketing. 9th ed. Boston: Cengage Learning, 2021. ISBN 978-0357129463.