Terminated in academic year 2020/2021

Business Activities

Type of study	Bachelor
Language of instruction	Czech
Code	116-0401/01
Abbreviation	OC
Course title	Business Activities
Credits	4
Coordinating department	Department of Marketing and Business
Course coordinator	Ing. Miluše Hluchníková, CSc.

Subject syllabus

1.The origins of trade. The periods of trade development.
2.The Principles of trade.
3.The theories of trade. Functional and institutionalapproach.
4.Purchase as the function of the enterprise.
5.Sale as the function of the enterprise.
6.The human resources in the process of trading.
7.Wholesale and its role in the distribution process.
8.Retail and its role in the distribution process.
9.Principles of the retail site formation. Spatial analysis, purchase potential setting.
10.Business operations and its elements.
11.Future trends of trade. Processes of conceatration and cooperation.

Literature

LEVY. ISE Retailing Management. Columbus: McGraw-Hill Education, 2018. 1216 p. ISBN: 978-12-600-8476-4.

Advised literature

BERMAN, Barry and Joel R. EVANS. Retail Management. A Strategic Approach. 13 th ed. Harlow: Pearson Education Limited, 2017. 592 p. .
JOBBER, David a Geoffrey LANCATER. Selling and Sales Management. London: Pearson Education, 2014. 592 p. .

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