Terminated in academic year 2020/2021
Business Activities
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 116-0401/01 |
| Abbreviation | OC |
| Course title | Business Activities |
| Credits | 4 |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | Ing. Bc. Lenka Švajdová, Ph.D. |
Subject syllabus
1.The origins of trade. The periods of trade development.
2.The Principles of trade.
3.The theories of trade. Functional and institutionalapproach.
4.Purchase as the function of the enterprise.
5.Sale as the function of the enterprise.
6.The human resources in the process of trading.
7.Wholesale and its role in the distribution process.
8.Retail and its role in the distribution process.
9.Principles of the retail site formation. Spatial analysis, purchase potential setting.
10.Business operations and its elements.
11.Future trends of trade. Processes of conceatration and cooperation.
2.The Principles of trade.
3.The theories of trade. Functional and institutionalapproach.
4.Purchase as the function of the enterprise.
5.Sale as the function of the enterprise.
6.The human resources in the process of trading.
7.Wholesale and its role in the distribution process.
8.Retail and its role in the distribution process.
9.Principles of the retail site formation. Spatial analysis, purchase potential setting.
10.Business operations and its elements.
11.Future trends of trade. Processes of conceatration and cooperation.
Literature
LEVY. ISE Retailing Management. Columbus: McGraw-Hill Education, 2018. 1216 p. ISBN: 978-12-600-8476-4.