Skip to main content
Skip header

Retail Management

Course aims

1. To categorize different functional types of retail outlets.
2. To summarize the retailing trends and their after-effects (implications).
3. To point out the specialties of retail marketing mix.
4. To assemble the retail marketing mix of an imaginary retail outlet.
5. To asses the market position of the Czech retailers.

Literature

FINNE, Sami a Hanna SIVONEN. The Retail Value Chain. London: Kogan Page Limited, 2009. 369 p. ISBN 978-7494-5456-2.
KRAFFT, Manfred a Murali K. MANTRALA. Retailing in the 21st century. Berlin: Springer Verlag, 2010. 462 p. ISBN 978-3-540-72001-0.
ZENTES, J., D. MORSCHETT a H. SCHRAMM-KLEIN. Strategic Retail Management. 2nd Edition. Wiesbaden: Gabler. 2011. 445 p. ISBN 978-3-8349-2536-7 .

Advised literature

HÜBNER, Alexander. Retail Category Management. Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning. Berlin: Springer Verlag, 2011. 153 p. ISBN 978-3-642-22476-8 .
REYNOLDS, J., Ch. CUTHBERTSON a R. BELL. Retail Strategy. The View from the Bridge. Amsterdam: Elsevier Butterworth-Heinemann, 2004. ISBN 978-0-7506-5696-2 .


Language of instruction angličtina
Code 116-0524
Abbreviation RM
Course title Retail Management
Coordinating department Department of Marketing and Business
Course coordinator Ing. Petra Klapilová Krbová, Ph.D.