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Diploma Work

Type of study Follow-up Master
Language of instruction English
Code 116-0527/01
Abbreviation DW
Course title Diploma Work
Credits 20
Coordinating department Department of Marketing and Business
Course coordinator doc. Ing. Šárka Velčovská, Ph.D.

Subject syllabus

1. Compilation overview of sources.
2. Compilation of citations in the diploma thesis.
3. Choice of research methods.
4. Collecting primary data.
5. Analysing data.
6. The research proposals.
7. Organize list of tables and figures in the diploma thesis.
8. Summarizing attachments in this diploma thesis.
9. Completion of the diploma thesis.

Literature

References are individual based on the topic of diploma work.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
McCORMICK, Keith et al. SPSS Statistics for Data Analysis and Visualization. Indianapolis: Wiley, 2017. ISBN 978-1-119-00355-7.
Directive No. EkF_SME_12_002 of the Dean of the Faculty of Economics VŠB-TU Ostrava on Guidelines for GraduateTheses [online]. Available at: https://dokumenty.vsb.cz/docs/files/cs/0667d8d0-3b7d-4599-b8ad-d3335d5f4b0a

Advised literature

BURNS, A. C., A. VEECK and R. F. BUSH. Marketing Research. 8th ed. Harlow: Pearson, 2017. ISBN 978-1-292-15326-1 .
HACKLEY, Christopher E. Qualitative Research in Marketing and Management: Doing Interpretive Research Projects. 2nd ed. London: Routledge, Taylor and Francis Group, 2020. ISBN 978-1-138-33219-5.
SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9 .


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