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Diploma Work

Diploma Work
116-0527/01
angličtina

Summary

The course is focused on elaboration of diploma thesis. Student submits the diploma thesis in two copies in printed form and electronically to the IS EDISON system by the set deadline. The conditions for the assignment, elaboration and submission of the diploma thesis are set out in the Study and Examination Regulations for Master's Degree Programs at VŠB - Technical University of Ostrava and the Directive of the Dean of the Faculty of Economics VŠB - Technical University of Ostrava on the Principles for Final Theses. Student will be able to solve a given problem, present (orally and in writing form) a given problem, defend its own approaches and conclusions.

Literature

References are individual based on the topic of diploma work.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
McCORMICK, Keith et al. SPSS Statistics for Data Analysis and Visualization. Indianapolis: Wiley, 2017. ISBN 978-1-119-00355-7.
Directive No. EkF_SME_12_002 of the Dean of the Faculty of Economics VŠB-TU Ostrava on Guidelines for GraduateTheses [online]. Available at: https://dokumenty.vsb.cz/docs/files/cs/0667d8d0-3b7d-4599-b8ad-d3335d5f4b0a

Advised literature

BURNS, A. C., A. VEECK and R. F. BUSH. Marketing Research. 8th ed. Harlow: Pearson, 2017. ISBN 978-1-292-15326-1 .
HACKLEY, Christopher E. Qualitative Research in Marketing and Management: Doing Interpretive Research Projects. 2nd ed. London: Routledge, Taylor and Francis Group, 2020. ISBN 978-1-138-33219-5.
SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9 .


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Language of instruction angličtina
Code 116-0527
Abbreviation DW
Course title Diploma Work
Coordinating department Department of Marketing and Business
Course coordinator doc. Ing. Šárka Velčovská, Ph.D.