116-0528/02 Marketing Research B (2024/2025 LS)
- Marketing research B (2 × , 3 × )
- Information (1 × )
- SPSS (1 × , 1 × )
- Points from seminars (1 × , 1 × )
- 1. Introduction, research process (1 × , 1 × )
- 2. Basics and principles of marketing research (2 × , 1 × )
- 3. Selecting the sample, frequencies (1 × , 4 × , 1 × )
- 4. Hypothesis testing (1 × , 4 × , 1 × )
- 5. Correlation analysis (1 × , 5 × , 1 × )
- 6. Regression analysis (1 × , 2 × , 7 × , 1 × )
- 7. Factor analysis (1 × , 1 × , 8 × , 1 × )
- 8. Cluster analysis (1 × , 6 × , 1 × )
- 9. Qualitative research (1 × , 2 × , 1 × )
- 10. Academic writing (1 × , 1 × , 1 × )