116-0532/04 Product Management (2025/2026 ZS)
- Product Management (2 × )
- REQUIREMENTS FOR SUCCESSFUL COMPLETION OF THE COURSE (1 × )
- Lesson 1: INFORMATION ABOUT THE COURSE AND STUDENT PROJECT WORK (17th September 2025) (3 × )
- Lesson 2: Product management definition. Product and its attributes. Product policy. (24th September 2025) (4 × )
- Lesson 3: Product analysis and strategies. New product development and product life cycle. (1st October 2025) (3 × )
- Lesson 4: Product life cycle. Product quality. (8th October 2025) (3 × )
- Lesson 5: International Week (15th October 2025) (1 × )
- Lesson 6: Product testing and sensory analysis (22nd October 2025) (4 × )
- Lesson 7: Brand (29th October 2025) (3 × )
- Lesson 8: Product Packaging (5th November 2025) (2 × )
- Lesson 9: Product design. (12th November 2025) (2 × )
- Lesson 10: Image of a product/brand (19th December 2025). (2 × )
- Lesson 11: Conjoint analysis (26th November 2025) (2 × , 1 × )