Skip to main content
Skip header
Close

Searching

Professional Practice

Type of study Follow-up Master
Language of instruction English
Code 116-0540/01
Abbreviation PP
Course title Professional Practice
Credits 3
Coordinating department Department of Marketing and Business
Course coordinator Ing. Bc. Lenka Švajdová, Ph.D.

Subject syllabus

Examples of topics solved in past years:
- processing of market research data,
- conducting marketing campaign;
- organization of events;
- content creation and management of social networks;
- client database management;
- creation of a client database.

Literature

DE PELSMACKER, P., GEUENS, M. and J. VAN DEN BERGH. Marketing Communications: A European Perspective. 7th ed. New Jersey: Pearson Education, 2021. ISBN 978-1292327891.
KINGSNORTH, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. 3rd ed. London: Kogan page, 2022. 416 p. ISBN 978-1398605978 .
KOTLER, Philip et al. Marketing Management. 4th European ed. Harlow: Pearson, 2019. 840 p. ISBN 9781292248448 .

Advised literature

HOOLEY, Graham. et al. Marketing Strategy and Competitive Positioning. 7th ed. London: Pearson Education, 2020. 616 p. ISBN 978-1292276540 .
CHAFFEY, Dave. Digital Marketing: Strategy, Implementation and Practice. 7th ed. New York: Pearson Education, 2019. 545 p. ISBN 978-1-292-24157-9.
MALHOTRA, Naresh K. Marketing Research: An Applied Orientation. 7th ed. Harlow: Pearson, 2019. 888 p. ISBN 978-1292265636.


back to search page