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Professional Practice

Professional Practice
116-0540/01
angličtina

Summary

The aim of the subject is the development of students' professional skills and the acquisition of application skills about the operation of companies and organizations. Students choose professional practice either at companies provided by the department or at a company they find themselves. Within the subject, students carry out professional practice in companies in the field of marketing or business.

Literature

DE PELSMACKER, P., GEUENS, M. and J. VAN DEN BERGH. Marketing Communications: A European Perspective. 7th ed. New Jersey: Pearson Education, 2021. ISBN 978-1292327891.
KINGSNORTH, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. 3rd ed. London: Kogan page, 2022. 416 p. ISBN 978-1398605978 .
KOTLER, Philip et al. Marketing Management. 4th European ed. Harlow: Pearson, 2019. 840 p. ISBN 9781292248448 .

Advised literature

HOOLEY, Graham. et al. Marketing Strategy and Competitive Positioning. 7th ed. London: Pearson Education, 2020. 616 p. ISBN 978-1292276540 .
CHAFFEY, Dave. Digital Marketing: Strategy, Implementation and Practice. 7th ed. New York: Pearson Education, 2019. 545 p. ISBN 978-1-292-24157-9.
MALHOTRA, Naresh K. Marketing Research: An Applied Orientation. 7th ed. Harlow: Pearson, 2019. 888 p. ISBN 978-1292265636.


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Language of instruction angličtina
Code 116-0540
Abbreviation PP
Course title Professional Practice
Coordinating department Department of Marketing and Business
Course coordinator Ing. Bc. Lenka Švajdová, Ph.D.