116-0541/03 Digital Marketing (2025/2026 ZS)
- (2 × )
- Project, certificate, final test (2 × , 1 × )
- 1. Introduction to Digital marketing (1 × , 1 × )
- 2. Consumer behavior (1 × , 1 × , 1 × )
- 3. Social media (1 × , 1 × )
- 4. Social media ads (1 × , 1 × )
- 5. Social media strategy (1 × , 1 × )
- 6. Artificial intelligence, User Experience (UX) (1 × , 1 × )
- 7. Search engine optimization (SEO) (1 × , 1 × )
- 8. Pay-per-click (PPC) (1 × , 1 × )
- 9. Google Analytics (1 × , 1 × )
- 10. Content marketing / copywriting (1 × , 1 × )
- 11. Emailing (1 × , 1 × )
- 12. Presentation of your project & final test (Thursday, December 4, 2025) (2 × )
- 13. Branding in digital marketing (1 × , 1 × )