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Business Venture

Language of instruction čeština
Code 116-0947
Abbreviation DOP
Course title Business Venture
Coordinating department Department of Marketing and Business
Course coordinator Ing. Miluše Hluchníková, CSc.

Summary

The subject is taught by practice. The polarization of this practice is
influenced by reality that commerce represent specific groups of activities
whose specific features we must adapt as pragmatic as procedural content of
operations business firm, inclusive of its economical operating.

Literature

Pražská, L., Jindra, J. Obchodní podnikání. Retail management. Praha:
Management Press, 2002
Pražská, L. a kol. Globalizace a obchod. Praha: VŠE, 2000
Valach, J. a kol. Finanční řízení podniku. Praha: EKOPRESS, 1997
Kotler, Ph. Marketing Management. Praha: Grada Publishing, 2001. 720
s. ISBN 80-247-0016-6
Jobber, D. a Lancaster, G. Managment prodeje. Praha: Computer Press,
2001
Lýková, J. Jak organizovat a řídit úspěšný prodej. Praha: Grada
Publishing, 2002
ZAMAZALOVÁ, M. Marketing obchodní firmy. 1. vyd. Praha: Grada Publishing, a.s. 2009. 240 s. ISBN 978-80-247-2049-4.

Advised literature

No advised literature has been specified for this subject.