Strategy of Entering Foreign Markets

Type of study	Doctoral
Language of instruction	English
Code	116-9548/01
Abbreviation	SEFM
Course title	Strategy of Entering Foreign Markets
Credits	10
Coordinating department	Department of Marketing and Business
Course coordinator	doc. Ing. Lenka Kauerová, CSc.

Subject syllabus

Opportunities of international market.
Developing and global vision.
Global marketing strategies.
Implementation global marketing strategies.
Global marketing management.
Cases studies.

Literature

Hill, M.: International Business. Competing in the global marketplace. McGraw-Hill. 8th ed. 2011, .
Usunier, J. C.: Marketing Across Cultures. Prentice Hall, 4th ed. 2005, ISBN 0-273-68529-5.

Advised literature

Cateora, p.,R.: International Marketing. McGraw-Hill Irwin 15th ed., 2011, .

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