Hill, M.: International Business. Competing in the global marketplace. McGraw-Hill. 8th ed. 2011, ISBN 978-0-07-122083-5 .
Usunier, J. C.: Marketing Across Cultures. Prentice Hall, 4th ed. 2005, ISBN 0-273-68529-5.
Strategy of Entering Foreign Markets
| Language of instruction | angličtina |
|---|---|
| Code | 116-9548 |
| Abbreviation | SEFM |
| Course title | Strategy of Entering Foreign Markets |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | doc. Ing. Lenka Kauerová, CSc. |
Summary
This subject covers all main aspects of developing international business, the topics to equip the students with techniques and procedures used in foreign trade operations. The students should be able to solve a current foreign international operations.