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Strategy of Entering Foreign Markets

Strategy of Entering Foreign Markets
116-9548/01
angličtina

Summary

This subject covers all main aspects of developing international business, the topics to equip the students with techniques and procedures used in foreign trade operations. The students should be able to solve a current foreign international operations.

Literature

Hill, M.: International Business. Competing in the global marketplace. McGraw-Hill. 8th ed. 2011, ISBN 978-0-07-122083-5 .
Usunier, J. C.: Marketing Across Cultures. Prentice Hall, 4th ed. 2005, ISBN 0-273-68529-5.

Doporučená literatura

Cateora, p.,R.: International Marketing. McGraw-Hill Irwin 15th ed., 2011, ISBN 978-0-07-352994-3 .


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Language of instruction angličtina
Code 116-9548
Abbreviation SEFM
Course title Strategy of Entering Foreign Markets
Coordinating department Department of Marketing and Business
Course coordinator doc. Ing. Lenka Kauerová, CSc.