1. Basic delimitation of urban and regional marketing. Objectives, tasks, types and principles of urban and regional marketing. Specific features of urban and regional marketing. from traditional marketing towards its spatial modification.
2. General points of departure for urban and regional marketing. Phases and characteristic features of urban and regional marketing. Financing, institutional and organisational forms of urban and regional marketing.
3. Genesis of main streams in territorial marketing. Rise and evolution of urban and regional marketing in advanced countries. From fordism towards postfordism.
4. Rise and evolution of urban and regional marketing in transition countries. Specific features and differences from advanced economies. Framework of application of territorial marketing in the Czech Republic.
5. Identification of marketing milieu in cities and regions. Inner and outer milieu of cities and regions. Information frame, gathering data, their analysis and interpretation.
6. Search for the position of cities and regions in competitive milieu. Positioning. Segmentation and target groups.
7. Application of marketing mix. Delimitation of urban and regional product. Quality of urban and regional product. Prices, distribution and material environment. Communication mix, human resources, processes and partnership.
8. Media, cities and regions. Influence of national and regional media on the life and image of cities and regions.
9. Methods and techniques in territorial marketing. Methods, techniques, models and practical approaches in territorial marketing. Socio-economic framework of utilised methods.
10. Complex territorial marketing. Basic elements and characteristic features.
11. Implementation of territorial marketing. Developmental strategies for cities and regions and involvement of territorial marketing.
12. Case studies and practice of territorial marketing. Introduction of marketing to the urban management in Moravia-Silesia. Marketing of tourism in Moravian-Silesian region.
2. General points of departure for urban and regional marketing. Phases and characteristic features of urban and regional marketing. Financing, institutional and organisational forms of urban and regional marketing.
3. Genesis of main streams in territorial marketing. Rise and evolution of urban and regional marketing in advanced countries. From fordism towards postfordism.
4. Rise and evolution of urban and regional marketing in transition countries. Specific features and differences from advanced economies. Framework of application of territorial marketing in the Czech Republic.
5. Identification of marketing milieu in cities and regions. Inner and outer milieu of cities and regions. Information frame, gathering data, their analysis and interpretation.
6. Search for the position of cities and regions in competitive milieu. Positioning. Segmentation and target groups.
7. Application of marketing mix. Delimitation of urban and regional product. Quality of urban and regional product. Prices, distribution and material environment. Communication mix, human resources, processes and partnership.
8. Media, cities and regions. Influence of national and regional media on the life and image of cities and regions.
9. Methods and techniques in territorial marketing. Methods, techniques, models and practical approaches in territorial marketing. Socio-economic framework of utilised methods.
10. Complex territorial marketing. Basic elements and characteristic features.
11. Implementation of territorial marketing. Developmental strategies for cities and regions and involvement of territorial marketing.
12. Case studies and practice of territorial marketing. Introduction of marketing to the urban management in Moravia-Silesia. Marketing of tourism in Moravian-Silesian region.