1. Basic delimitation of urban and regional marketing – objectives, tasks, types and principles of city and regional marketing, specific features of territorial marketing, from traditional marketing towards its territorial modification.
2. Territorial marketing in general – characteristic features and phases of territorial marketing, financing, institutional and organisational forms.
3. Genesis of substantial directions of territorial marketing – origin and development of territorial marketing in advanced countries, from fordism towards postfordism.
4. Origin and development of territorial marketing in post-transformation economies – specific features and differences from advanced economies, application of territorial markeitng in the Czech Republic.
5. Identification of city and regional marketing milieu – inner and outer settings of cities and regions, information and analyses.
6. Searching for positioning of cities and regions in competitive milieu - positioning, segmentation and target groups.
7. Application of marketing mix – urban and reigonal product, quality of urban and regional product, prices, distribution and materiál settings, communication mix, human resources, processes and partnership.
8. Media, cities and regions – influence of national media, urban and regional images.
9. Methods and techniques of territorial marketing - methods, techniques, models and practice of territorial marketing
10. Implementation or city and reigonal marketing – strategic development of cities and regions and the role of territorial marketing, towards the complex teritorial marketing.
2. Territorial marketing in general – characteristic features and phases of territorial marketing, financing, institutional and organisational forms.
3. Genesis of substantial directions of territorial marketing – origin and development of territorial marketing in advanced countries, from fordism towards postfordism.
4. Origin and development of territorial marketing in post-transformation economies – specific features and differences from advanced economies, application of territorial markeitng in the Czech Republic.
5. Identification of city and regional marketing milieu – inner and outer settings of cities and regions, information and analyses.
6. Searching for positioning of cities and regions in competitive milieu - positioning, segmentation and target groups.
7. Application of marketing mix – urban and reigonal product, quality of urban and regional product, prices, distribution and materiál settings, communication mix, human resources, processes and partnership.
8. Media, cities and regions – influence of national media, urban and regional images.
9. Methods and techniques of territorial marketing - methods, techniques, models and practice of territorial marketing
10. Implementation or city and reigonal marketing – strategic development of cities and regions and the role of territorial marketing, towards the complex teritorial marketing.